Digital Marketing For Small Business In Florida

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Digital Marketing encompasses e-mail, social media, and web-based advertising. Essentially if the method of communication for a brand is through digital means, it is digital marketing. This includes spreading the word about a product or service a business offers to electronic devices such as computers, phones, tablets, or other devices.

One of the biggest benefits to using a digital means of marketing is the quantifiable results. Instead of promoting yourself through traditional marketing methods like television, billboards, and magazine ads where there are no measurable results - Digital Marketing allows the expenses and conversions to be tracked!

Of course you can always ask a customer how they heard about you, but that is not always the most accurate and certainly doesn’t provide you with the return on investment most business owners are looking for.

Digital Marketing enables the user to study what their cost for the specific conversion was for their customer base. Conversions could be purchases, lead generation, or even email clicks. All of which is beneficial for making a successful marketing strategy for your business!

When you post an ad for your small business online, anyone will be able to view it regardless of where they are (Unless you are targeting particular geographic locations). This allows for significantly easier reach to a broader audience across different digital channels!

Not only does Digital Marketing reach a larger audience than traditional methods, but it is also cheaper as well. Overhead costs for magazine spreads, billboards, or television are much more expensive and provide less control over whether your intended audience will even see the ad.

Utilizing Online Marketing allows you much more control over when, where, and what content your potential customers are seeing. With proper Analytics and tracking you can see who had the most interaction with your ad, and continue to target the most cost effective audience for your small business.

Search Engine Optimization, also known as SEO, is the strategy of making your web pages more attractive to search engines (i.e. Google, Bing, Yahoo).

This “attractiveness” can be achieved through the level of user engagement on your site, the quality of content you’re providing, how mobile-friendly your website is, and the number/quality of inbound links to your website.

Some other technical factors include URL structure, loading times, and broken links. Fixing these technical issues makes it much easier for search engines like Google to crawl your website.

The primary goal here is to rank 1st on the SERPs (Search Engine Results Page) for the product, information, or services that your small business is offering. This helps customers find YOU first and what you are offering, before they find a competitor.

While there is no exact science behind how this is achieved, there are best practices that an experienced Digital Marketer can implement to begin to help your small business stand out online!

Content marketing is different from other methods of digital marketing because the draw is not a product or service in particular that you are offering, but rather entertainment, education, and information that draws the user into your circle.

The most popular methods of content marketing are blogs, newsletters, E-books, infographics, and video or audio transcripts.

The goal is to attract leads that will convert to customers after they have interacted with your content. For this reason it is of the utmost importance that you provide a CTA (Call To Action) of some sort at the end of your content that continues to lead the user to purchasing your product or service.

Social media marketing drives traffic and awareness of your brand by engaging people in conversation online! The most popular social media platforms for marketing are Facebook, Twitter, and Instagram.

The platform you choose really depends on the audience you are hoping to reach. Instagram tends to be great for B2C and younger audiences, while LinkedIn tends to be great for getting in touch with Industry Professionals!

Regardless of the chosen platform, it is important to keep these practices in mind for an effective social media marketing strategy:

• Craft high-quality and engaging content
• Reply to comments and questions in a professional manner
• Create a social media posting schedule
• Post at the right time
• Hire social media managers to support your marketing efforts
• Know your audience and which social media channels they’re most active on

Pay per click marketing is a type of digital marketing in which you pay a fee each time your ad is clicked online. One of the most popular forms of PPC advertising is search engine advertising. And because Google is the most popular search engine, many people use Google Ads to run their PPC ad campaigns.

The major benefit here is that you are only charged a fee when someone interacts with your content. This allows for better overall use of your budget and helps narrow your target audience based on their specific search query.

Once clicked the goal is for the user to convert on the landing page they arrive at. A conversion could look like a call, a purchase, or even a submission of contact information. Whatever you choose as your target conversions, you can track them via your chosen digital marketing channels to see how your campaign is doing.

Email marketing is all about sending the right content to the right people via email campaigns. Using tools like Mailchimp you are able to segment subscribers of your email audience, and send out email blasts featuring sales, information, and content optimized for them.

The benefits of these campaigns are the following:

• Individualizes the content, both in the body and in the subject line
• States clearly what kind of emails the subscriber will get
• An email signature that offers a clear unsubscribe option
• Integrates both transactional and promotional emails

While the best practices to keep in mind are these:

• Segment your audience to send relevant campaigns to the right people
• Ensure emails look good on mobile devices
• Create a campaign schedule
• Run A/B tests

So how do you create an effective digital marketing strategy? Set smart goals for yourself. These should be measurable, achievable, relevant, and timely. Set goals that are realistic for you and your business.

Identify your audience, create a budget, and select your digital marketing channels. PPC ads through Google are a relatively straightforward and cost effective way to get started if you’re at a loss for what to do next.

Blazon Marketing Solutions specializes in SEO (Search Engine Optimization), PPC Ads (Google, Meta, YouTube), Data Analytics, and Branding/Visual Design. We utilize each business's unique branding, message, and services to better grow their reach and engagement through various strategies/platforms.

Get in touch with us today!